UGC style videos, the kind that look like a real person talking about a product, often perform well in ads. AI video tools like Veo3 make it possible to create them without booking creators.
The process
1. Write a clear brief
Include the product, the audience, the main benefit and the action you want viewers to take. A vague brief gives vague videos.
2. Write the script
Short-form ads usually follow a simple structure:
- Hook (first 2–3 seconds): a question or bold statement
- Problem: what the viewer struggles with
- Solution: how the product helps
- Call to action: what to do next
3. Generate scenes with Veo3
Describe each scene in detail: setting, person, camera angle, lighting and action. Consistent descriptions keep characters and style the same across scenes.
4. Edit and add captions
Join the clips, add captions (most people watch without sound) and include your logo and call to action at the end.
5. Export for each platform
Create vertical versions for Reels and TikTok, and square versions for feeds.
Make variations
One video is rarely enough. Create several versions with different hooks and test them. Often the hook matters more than anything else.
Brand consistency tips
- Keep a written style guide for scenes and tone
- Reuse the same character descriptions
- Use your brand colours in captions and end cards
Be honest with viewers
AI-generated people should not make claims a real customer never made. Focus on demonstrating the product and its benefits clearly, and follow each ad platform's rules about AI content.
Common mistakes
- Hooks that take too long to get to the point
- Scenes that change style between shots
- Forgetting captions
Test many hooks, keep the winners, and refresh often.
Next step
Want a batch of AI UGC ads for your product? Request a free automation audit and tell us what you sell.
